Localization Fireside Chat
Priscilla Knoble - Adobe: Why Localization Gets You In the Door, Culturalization Keeps You There
1:02:50
What if the reason users abandon your product isn't the price, the features, or the competition — but the fact that it was never really built for them in the first place?
In this episode: • Why localization gets you in the door, but culturalization is what drives long-term loyalty — and how Priscilla draws the line between the two inside a 44-year-old software company • The internal argument…