Localization Fireside Chat
Charles Bernard: Make It Easier for Buyers to Buy
1:01:43
What if the real sales problem isn't your pitch — it's your process? Charles Bernard has spent over two decades helping companies stop making it hard for buyers to buy, and the insight is simpler and more uncomfortable than most sales leaders want to admit.
In this episode: • Why buyers care about three things — problems, solutions, and ROI — and why most sellers address none of them in the…