Localization Fireside Chat
Chui Chui Tan: Culturalization vs. Localization for Global Growth
1:03:30
What if your biggest risk in going global isn't competition or pricing—it's the cultural assumptions you didn't know you were making? Chui Chui Tan has spent 17+ years helping the world's top brands uncover exactly that, across 50+ markets.
In this episode:
• Why culturalization goes far beyond translation—and what most companies dangerously overlook when entering new markets
• How Spotify,…