Localization Fireside Chat
Jon Webb: Diagnosing the NO and Selling Against It
1:04:42
Most sellers lose deals they should have won and then blame the price, the timing, or the competitor. Jon Webb says the real answer is simpler and harder: they never diagnosed the NO.
In this episode: • Why Jon spent his first 19 years as a self-described quota chaser and what a single day of training changed forever • The seven types of NO and why the silent NO and the internal NO cost…