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Localization Fireside Chat

Muhammad Atif: AI Adoption Starts with the Business Problem

57:08

Audio file

Most organizations don't have an AI problem — they have a business clarity problem. Muhammad Atif has spent 20 years and 400,000+ development hours learning exactly how that confusion plays out at scale.

In this episode: • Why localization is never just a translation problem — and what global leaders miss before deploying AI across markets • The four-step framework PureLogics uses with every…