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Shift Happens

DAC

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)

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Episodis

41 episodis

  1. The Marketing Graveyard: Campaigns, Tools and Tactics That Should Stay Dead 10:38
  2. The 90% Problem – What AI and Tech Can’t Do for Local Marketing 18:19
  3. Win the Rush, Keep the Customer: Turning Holiday Demand into Year-Round Growth 18:07
  4. Hey Google, How Is AI Changing Marketing? 25:52
  5. Still Human: Leading Through the AI Disruption 20:33
  6. Why AI Search Trusts Some Brands and Ignores Others 18:29
  7. Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection 15:56
  8. From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions 21:31
  9. Plot Twist: TV Is Alive, Thriving, and Finally Measurable 19:21
  10. From Anxiety to Action: Leading Marketing Teams Through Constant Change 15:54
  11. What SEJ Is Hearing from Search Marketers Right Now 19:42
  12. The Agentic Shift: When AI Stops Assisting and Starts Acting 21:35
  13. Social's New Job: From Brand Discovery to Loyalty 16:41
  14. When the Auction Moves Overnight: Media Buying in a Temu/Shein Market 20:20
  15. SEO Success Looks Different Now: A Six-Step Framework for SEO, GEO, and AIO 15:19
  16. The Idea Comes First: How Strong Brands Stay Consistent While Evolving 18:21
  17. Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 18:21
  18. Agility Under Pressure: Rethinking Media Planning 14:24
  19. Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands 20:14
  20. Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality 16:12
  21. Search-First Storytelling: Strategies to Get Your Content Found 11:10
  22. From Vanity Metrics to Value: Analytics that Actually Drive Sales 14:09
  23. Welcome to Shift Happens! 1:36
  24. Looking back to look forward 49:34
  25. AI Sunrise Series: Mount the Hype Cycle 44:39
  26. Generative AI: It's the end of the world as we know it (and we feel fine) 45:51
  27. SERP's up: The radical reinvention of SEO 31:54
  28. Behind the scenes of the Great Resignation 36:46
  29. 2022: What to expect when you don't know what to expect 41:53
  30. Into the metaverse of madness 45:27
  31. Diversity in ad land 37:38
  32. Björn's brilliant B2B blueprint 31:29
  33. Back to the cookie-less future 43:07
  34. Gettin' Shingy wit it 48:23
  35. The horsemen of the website apocalypse (and their buzzkill pal) 37:36
  36. CX, customer reviews, and 50 cases of beer: A chat with Jay Baer 41:59
  37. Digital transformation: More than meets the eye 34:21
  38. Anecdotes from the omnichannel 37:33
  39. Should we rage against the AI machine? 46:07
  40. From 'welcome back' to Westworld 39:05
  41. That’s the way the cookie crumbles 32:41