User needs playbook
Khalil Cassimally
This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.
In six episodes, we will cover:
Understanding user needs and how to get internal buy-in.
How to prepare for implementation
How to do a user needs audit
How to build a small, cross-functional team that will serve user needs
How to focus on creating valuable content
When, and how, to scale a user needs operation
By the time you've listened to all episodes, you’ll know how to get internal buy-in to implement user needs, how to align user needs with your organisation’s vision, how to operationalise user needs, how to make sure user needs is for the long haul, and more.
User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that