Castuner
Afegeix un podcast

CMO School

Jessica Shirra | Fractional CMO

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love.Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you.Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like:How to step into leadership as a marketer and own your expertiseHow to confidently price your services and bu

Web del podcast

Escolta'l a la teva aplicació

Episodis

70 episodis

  1. Why You're Not Closing Clients as a Fractional CMO (It's Not Your Price) 19:26
  2. Growing Your Business as a Marketer: How to Build a Team Without the Overhead 28:59
  3. How to Become More Valuable as a Marketer in the Age of AI 24:20
  4. How to Find Fractional CMO Clients in 2026 - 12 Proven Ways 31:35
  5. How Many Hours Should a Fractional CMO Work Per Client? 12:47
  6. When Things Feel Hard: 5 Strategies to Help You Get Out of a Rut 19:14
  7. How to Think Like a CMO: 6 Laws for Better Marketing Strategy 20:57
  8. Sometimes I Feel Like I'm Bad at Marketing (And I Know It's Not Just Me) 15:11
  9. 3 Ways to Grow Your Marketing Business Without Working More Hours 14:57
  10. Thinking About Becoming a Fractional CMO? 5 Fears About the Role (That Aren't Actually True) 16:25
  11. Miranda Doubled Her Income Working Less as a Fractional CMO 24:53
  12. She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income 32:51
  13. 6 Red Flags I Screen For Before I Take On Any Client as a Fractional CMO 9:07
  14. Will the Fractional CMO Model Work in My Niche? 7:25
  15. How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave) 5:49
  16. How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies 11:31
  17. Why I'm Not Taking On More Clients (Even Though I Could) 11:25
  18. The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients) 13:17
  19. How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit 13:07
  20. What To Do When Your Fractional CMO Client Has No Team To Execute 17:49
  21. Can I Be A Fractional CMO If I've Never Been A CMO Before? 7:14
  22. Stop Posting on Social Media to Get Clients as a Fractional CMO 7:55
  23. 5 Ways to Beat Imposter Syndrome That Work Right Away 9:56
  24. Do I Even Want To Be A Fractional CMO? | Live Coaching Call 1:05:49
  25. How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO 12:45
  26. How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO 16:37
  27. Fractional CMO vs Agency vs Contractor: How Switching Between Roles Is Costing You 7:51
  28. What to Do In Your First 90 as a Fractional CMO 11:10
  29. My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make) 12:29
  30. Why Most Marketing Hires Fail (And How to Fix It) 11:50
  31. Why Clients Don’t See You as A Leader (And How to Fix It) 14:17
  32. What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO 22:28
  33. What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO 11:15
  34. Three Ways to Get Clients as a Fractional CMO (No Audience Needed) 25:57
  35. How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See 15:09
  36. What I Do (and Don’t Do) With Social Media as a Fractional CMO 11:31
  37. What I Do (and Don’t Do) With KPIs as a Fractional CMO 13:25
  38. What Founders Need From Marketers and Fractional CMOs with Heather Chauvin 42:49
  39. How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See 12:47
  40. The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner 59:28
  41. How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients 16:04
  42. Fractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing Leaders 46:38
  43. The Work Beneath the Work: How I Rewired My Beliefs About Money, Success, and Worthiness (with Jess Belsky) 56:49
  44. The Fractional CMO Trap: When You’ve Built Yourself a Job 22:30
  45. Next-Level AI: How to Use AI as a Fractional CMO 1:15:12
  46. Do I Have the Right Background to Be a Fractional CMO? 25:57
  47. Finding Your Ideal Fractional CMO Clients (And Red Flags to Avoid) 18:40
  48. Why You Need a Niche as a Fractional CMO (Even If You Don’t Want One) 13:06
  49. Rewire Your Subconscious for Business Growth with Mindi Huebner 56:01
  50. How I Got Started As A Fractional CMO (and Why I Built Fractional CMO School) 19:31