Endless Beta

Jeff Gillis

Welcome to Endless Beta. Endless Beta is where app dreams meet endless tweaks.In software, “beta” is the stage when an app is mostly functional but still being tested with real users before launch. For me and my app, it feels like I’ve been stuck there forever — always fixing, tweaking, and chasing that mythical “ready” button.Each episode, I share the unfiltered ups and downs of building an app that never feels finished, and bring on other founders to talk about their trials, almost-launches, failures, and successes. If you’ve ever wondered if you’ll ever be done… welcome to Endless Beta.