Off the Record
Allison Norris
Off the Record"The dental industry questions nobody asks on a professional panel."Solo host + guest45–60 min episodesBiweeklyDGW community anchorThe conceptWhat it isYou bring in dental industry insiders — vendors, DSO execs, practice owners, recruiters, consultants — and ask them the questions they'd never answer at a conference. The dirt, the real numbers, the decisions they regret, the industry patterns nobody talks about publicly. Think Barbara Walters meets dental HR.Why it works for youYou already have 8,500 community members who trust you. You live inside this industry. You know where the bodies are buried. Your guests will say things to you they wouldn't say on a panel — because you're one of them, not a journalist.Episode format0:00 – 3:00Cold open. You tease the most controversial thing your guest says in the episode. No intro yet — just the hook.3:00 – 8:00Guest intro — your way. You introduce them with context the bio never mentions. What their reputation is