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Nudge

Phill Agnew

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

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  1. Are the rich and famous smarter than you? 26:24
  2. The fake AI veteran scam 28:25
  3. Is the stock market just vibes? 25:36
  4. Do AI bosses need to be famous? 23:18
  5. Why this man spent 3 years driving to Australia 36:24
  6. Does male insecurity increase Ferrari sales? (And 6 more psych-myths) 24:28
  7. The huge restaurant chains masquerading as independents 28:02
  8. I tested Rory Sutherland’s business advice 31:25
  9. The worst mistake to make on Dragon’s Den / Shark Tank 25:29
  10. Are metrics controlling your life? 34:57
  11. The mental tricks used to break the 2-hour marathon 23:55
  12. How much should you reveal to your co-workers 25:14
  13. Katy Milkman: “Here’s how to make exercise fun” 24:13
  14. Why fear won’t always persuade 27:36
  15. How these two marketers manipulate your music taste 30:41
  16. Can balsamic vinegar make beer better? 28:35
  17. 88 out of 90 people fall for this bias. Do you? 19:59
  18. Will the UK’s social media ban backfire? 26:54
  19. Katy Milkman: Learn how to change habits in 39 minutes 39:27
  20. Were the 2018 Gatwick drones real? 31:27
  21. Do broken windows cause crime? 23:33
  22. “How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller 40:32
  23. Enhanced Games: Did the $320m marketing stunt backfire? 28:15
  24. What makes a good logo? 23:50
  25. How peer pressure built a $5 billion fitness revolution 21:55
  26. Prof Wiseman: “My (Failed) Search for the World's Funniest Joke” 24:23
  27. Why willpower alone doesn’t work 25:14
  28. Prof Wiseman: “This is how you spot a liar” 30:57
  29. Nir Eyal “Why These £39 Placebo Pills Actually Work” 29:54
  30. What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology 27:47
  31. Learn psychological pricing in 24 minutes 24:24
  32. Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant 28:46
  33. How this fraudster sold fake Scottish tea to the rich & famous 36:13
  34. Will Guidara: “Here’s how I built the world’s #1 restaurant" 35:20
  35. Can this “magic” number change your behaviour? 25:39
  36. Are we all just status-seeking monkeys? 30:29
  37. “These two words increased sales by 18%.” Robert Cialdini 24:00
  38. When you can’t stop seeing the thing you’ve just discovered 26:38
  39. The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs 26:26
  40. Real-world examples of cognitive biases 24:16
  41. “This common pricing strategy is completely wrong!” Robert Cialdini 27:13
  42. Robert Cialdini: “This study on 6,700 websites proved my principle!” 26:34
  43. The Secret Behind KFC’s Success 23:44
  44. Why is it so hard to say no? 30:49
  45. The top 9 tips from 55 Nudge episodes in 2025 28:53
  46. The nudge that persuaded Aussies to stop speeding 20:44
  47. Don’t listen to this podcast 20:15
  48. Why We’re Irrationally Loyal to Amazon Prime 21:04
  49. Robert Cialdini: "Everyone Should Memorise This Persuasion Principle" 27:52
  50. Why Everyone’s Suddenly Drinking Aperol Spritz 24:25