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ChatB2B

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ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.

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23 atal

  1. AI Across the Go-to-Market Workflow with AMD's Scott Strong 51:13
  2. The Anatomy of AI-Powered ABM 57:39
  3. What it takes to be creative in the AI era at HP 54:04
  4. Building the Backend for AI Agents with Patrick Vuong 46:23
  5. The Rise of the Senior IC in the AI Era with Jaynie Miller 50:29
  6. Optimizing AI Search: Lessons from Sophos with Megan Cabrera 1:01:03
  7. The AI-Ready Marketer: New Rules for Content and Culture with Tammy Tufty 51:22
  8. When AI Meets ABM: Rethinking Content and Buyers with Murali Kandasamy 52:33
  9. What AI PCs Really Change for Marketers with Jeanette Kennedy 54:03
  10. How AI Is Rewriting the Rules of Knowledge Work with Mahadev Sastri 38:04
  11. AI Adoption Inside Lenovo: Pilots, Procurement, and Progress with Shoeb Shaikh 1:07:01
  12. How TELUS is Applying AI in Vertical GTM with Tristan Retelsdorf 58:49
  13. “Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva 55:22
  14. Redefining Creative Work for the AI Era with Catherine Richards 49:52
  15. Scaling Social Without Losing the Human with Kelly Broili 45:34
  16. The Playbook for Practical AI: Inside Procom’s AI Journey with Dylan Fedy 54:26
  17. Re-wiring the Marketing Org with Audrey Davidson 37:45
  18. What It Really Takes to Scale AI Pilots with Jessica Hreha 47:14
  19. How AI Can Support Partner Growth with Shelley Green 40:15
  20. Future-Proof Your Marketing Career in the Age of AI with Josh Chiavaroli 47:42
  21. The AI Opportunity for Channel Partner Marketing with Jonna Bell 44:31
  22. Rethinking Sales Enablement in the AI Era with Mike Thibodeau 50:34
  23. Introducing ChatB2B 1:15