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Brandy

Motif Brands

Top 3% Podcast. Brandy features candid brand and marketing conversations with Reilly Newman, the rebranding expert behind the award-winning brand transformation studio Motif Brands. Infusing 16+ years of strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Épisodes

144 épisodes

  1. Will AI Shopping Agents Choose Your Brand? 21:51
  2. Trick or Treat? How Customer Experience Builds or Breaks Your Brand 16:10
  3. Is AI Making Every Brand Look the Same? The New Age of Blanding 22:14
  4. Why Your Rebrand Isn’t Increasing Sales: Strategy, ROI and Pricing Power 23:06
  5. Why Everyone Wants NeeDohs: The Brand Strategy Behind the Craze 19:15
  6. Why Rebrands Fail: How to Evolve Without Losing Customers 30:31
  7. Your Company Grew. Your Brand Didn’t. 20:02
  8. Starbucks + Chipotle? When Growth Dilutes Your Brand 20:43
  9. Will AI Shopping Agents Choose Your Brand? 25:44
  10. Why Slim Jim Lost a $12 Billion Market It Invented 28:58
  11. Why We Let AI Write Our Emails But Not Our Love Letters 23:57
  12. Why Winning Your Market Feels Like Losing 19:57
  13. iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag. 15:10
  14. AI Agents Are About to Live Inside Your Brand 24:57
  15. Why Your Competitor Is Beating You 16:32
  16. Strategy vs. Positioning: Why You're Doing Them Backwards 28:07
  17. Nazis, Caffeine, Energy Drinks, and Starbucks 20:41
  18. What Y2K Is Really Telling Brands About How Consumers Buy 16:28
  19. Why Your Marketing Sounds Like Everyone Else 15:48
  20. Why Your Sales Feel Harder Than They Should 19:33
  21. How to Turn Your Brand Into Gold: The Alchemy of Rebranding 18:52
  22. Try Before They Buy: Why Free Samples Beat Advertising Every Time 21:59
  23. When to Actually Rebrand (And When Not To) 32:16
  24. What Is Blanding? The Rebrand Trap That Kills Companies 20:47
  25. They Ruined the Booty: Why Themes Are Your Brand Experience OS, Not Decor 25:09
  26. The Logo Trap: What Harvard's Logo Study Got Wrong 19:42
  27. The Empathy Bait: AI Grifters Are Weaponizing Trust (And What It Means for Your Brand) 12:34
  28. Ferrari's Jaguar Moment - When brands take their eyes off the road 17:42
  29. They Didn't Forget You. They Just Had Nothing to Rebuild. 29:15
  30. Why Toys R Us Bought Pickleball 15:14
  31. Social Media Rewards What Kills Brands 17:58
  32. Walmart Rebranded Great Value, Most Marketers Will Miss the Point 23:00
  33. Your Brand Has a New Buyer: AI Agents 22:47
  34. The Hidden Tax Killing Your Business (It's Not What You Think) 18:30
  35. Is Your Brand Costing You Money? (Find out in 4 minutes) 23:45
  36. You Can’t Market Your Way Out of a Brand Problem 23:51
  37. Why Status, Not Money, Drives Modern Brands 19:38
  38. Stop Destroying Your Brand Equity (And Calling It a Rebrand) 23:12
  39. The Death of Department Stores and the Hidden Psychology of Shopping Modes 25:21
  40. Just Do It: Why Words Shape Brand Strategy 21:46
  41. Brand Strategy Breakdown: The Positioning Genius Behind Firestone’s “Whatever You Drive” 18:19
  42. What Founders Can Learn from Poppy Playtime’s Global Launch 16:32
  43. The Words That Build (or Break) a Brand 17:45
  44. Super Bowl LX: The Winners, Losers, and What Most Brands Still Get Wrong 27:53
  45. 100 Proof: The Core Principles of Brands That Win 25:23
  46. Why Brands Are Betting on Physical Experiences Again 14:55
  47. Rebrands Are Grown, Not Launched 22:56
  48. Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus 16:02
  49. The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust 18:39
  50. The Positioning Flywheel: Make Your Brand Strategy Make Sense 38:49