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Everything Clicks

Shamir Duverseau

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

Sito del podcast

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Episodi

60 episodi

  1. Data Storytelling: Why Analysis Goes Nowhere - Travis Grunewald 30:17
  2. Why Customers Convert and Still Slip Away 12:04
  3. Why You Should Stop Separating Acquisition and Retention and Treat Them as One System - Dan Grossman 40:39
  4. How loyalty programs work: the tech behind every scan - Megan Fortner 34:45
  5. Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking 43:55
  6. Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan 26:43
  7. The Marketing Operations Problem That Starts With Your Martech Stack 16:04
  8. The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet 39:51
  9. Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober 36:02
  10. Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene 25:46
  11. Why Marketing Can't Prove Its Value to the C-Suite And What Has to Change - Dr. Alok Saboo 38:52
  12. Why Humanizing the Post-Click Experience Is the Only Sustainable Growth Strategy - Ethan Beute 40:24
  13. Why Relevance, Trust, and Empathy Are the Only Marketing Principles That Scale - Yazan Kakish 30:49
  14. Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab 28:50
  15. How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker 49:22
  16. The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm 33:50
  17. The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson 41:26
  18. B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz 38:45
  19. Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux 34:30
  20. Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross 34:29
  21. Building Digital Foundations Through Alignment and Data - Monica Hand 33:03
  22. Why AI Strategies Fail Without a Solid Data Foundation - Greg Bucko 36:50
  23. Compassion as a Conversion Strategy: Post-Click CX in Senior Care - Owen Wible 36:45
  24. Post-Click Foundations That Make Media Convert — And How AI Fits - Sanjay Mayar 36:39
  25. Why “Unglamorous” Fixes Win in Experience Analytics - Lauren Burges 36:40
  26. How Video and AI Transform High-Intent Customer Journeys - James Hatfield 40:20
  27. Scaling Healthcare CX Through Clarity, Alignment, and Action - Rohit Vasudeva 34:11
  28. From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters 30:44
  29. How Playable Media Drives Real Engagement - Joshua Knapp 40:20
  30. How Marketing Leaders Can Speak Finance's Language to Get Budget Approved - Gavin White 35:22
  31. How Data Science Shapes Retention, Pricing, and Personalization - Adam Persing 35:06
  32. How Brixmor Aligned 80 Stakeholders to Rebuild Its Digital Platform - Kristen Moore 30:13
  33. Designing Better Digital Experiences Through Testing, Alignment, and Purposeful Friction - Alanna Broderick 36:16
  34. What Marketers Get Wrong About Customer Data And How to Fix It - David Raab 37:32
  35. How Legacy Brands Build Communities and Win Loyalty on Social - Assunta Anif 33:15
  36. Building High-Growth Teams and Human-Centered Brands - Ingrid Milman Cordy 35:11
  37. How Engineering and Marketing Align to Build Better Experiences - Jose Bergiste 38:40
  38. Leading Digital Transformation Through Data and AI - Tim Megginson 36:10
  39. Building Trust Through Partnerships and Human Touch in Home Care - Megan Hix 34:03
  40. From Firefighting to Forecasting: How to Align Supply Chain and Marketing - Alex Yakimov 37:50
  41. Real Estate CX That Gets You From Clicks to a Signed Lease - Claire Luoto 36:28
  42. High-Consideration Customer Experience: Balancing Tech and Human Touch – Ryan Shinn 35:26
  43. Frictionless, Accessible, and Human UX Content That Earns Trust - Maria Alexander 39:15
  44. Product-Led Ads And Metrics That Actually Matter - Sam Davel 38:33
  45. Balancing Digital Tools and Human Connection in Healthcare - Dr. Shoma Datta 35:49
  46. Bridging the Experience Gap Between Customer Expectations and Reality: Q&A with Shamir Duverseau 30:00
  47. Beyond Discounts: How Lifecycle Marketing Builds Lasting Customer Relationships – Cat Covert 36:34
  48. How AI Powers Customer-Centric Marketing with Vijay Chittoor 34:40
  49. Why "Easy" Marketing Tools Are Sabotaging Your Website Performance - Ravi Chandramouli 33:56
  50. Digital Transformation in Higher Education with Chris Pilsner 27:14