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Decode Sessions

Anna Anderson

Welcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson, this is where fashion, culture and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately.Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: a former Condé Nast editor across Vogue and GQ London, with career roots at H&M Sweden, she spans mass market to luxury editorial. A sought-after speaker at Web Summit, IMS London, and eTail EU, she brings sharp cultural insight and strategy that brands of any size can put to work.She offers 20+ years of fashion & luxury experience. One perspective, one mic, no filter.

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Episodi

41 episodi

  1. Black Friday Is Losing Its Magic 14:22
  2. Is Frieze The New Coachella? 28:44
  3. The Business Behind Paris Fashion Week 28:40
  4. The Brand Taking on Skims 39:33
  5. 111SKIN, Gucci & Balenciaga: Michael Edelmann on Building Modern Luxury 45:36
  6. Did Heartbreak Make Phlur A Leader In The Fragrance Industry? 40:58
  7. M&S Just Humiliated Every "Cool" Brand 13:22
  8. Reformation's Glow Up Had a Very Unglamorous Ending 22:35
  9. The Fútbol Jersey Is the New IT Bag 36:00
  10. How Alo Read the Room 27:32
  11. Clubbing Is Dead. Wellness Killed It. 33:22
  12. The $2.5 Trillion Social Commerce Opportunity Fashion Brands Are Missing 26:01
  13. TikTok Shop: The Future of Commerce or the Death of Branding? 21:36
  14. How Everlane and Marc Jacobs Lost the Plot 26:00
  15. Coach's Comeback and the Community Myth: What Brands Keep Getting Wrong About Belonging 32:03
  16. Did Tech Bros Ruin the Met Gala? Bezos, Zuckerberg and the Question Nobody in Fashion Wants to Answer. 24:26
  17. How Saltair and Naturium Built Beauty Brands People Genuinely Swear By 40:27
  18. Tech Is Stealing From Fashion. Meta on Fifth Avenue, Nothing's Creator Hubs and Why Salone del Mobile Is the Anti-Coachella 37:54
  19. Is Coachella Dead? How a Music Festival Became a Billion Dollar Brand Universe 30:25
  20. Chanel Put a 50 Year Old Woman First on the Runway, And It Changed Everything. Plus Nido, Allbirds and Hot Girl Pickles. 40:04
  21. Jellycat at Harrods, a £105 Foundation and Tequila at Coachella: What These Brand Moments Are Really Telling Us 39:13
  22. From a $20 Smoothie to Barbie: The New Rules of Modern Marketing 36:31
  23. Decode Sessions | Rollr and the Rise of Indie Beauty 37:19
  24. Decode Sessions | Building Brands and Redefining Influence with Tunde Ogunsina 27:09
  25. Decode Sessions | VOGUE, SKIMS, SALOMON 31:28
  26. Decode Sessions - Less Noise, More Meaning 29:35
  27. Decode Sessions | In Conversation with Lune Founder of Monday Muse 26:51
  28. Decode Sessions - EP 13 Salomon: Tech is the new cool 14:14
  29. Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon 25:33
  30. Decode Sessions - EP11 Creating Desire: Curation & Narrative in Ultimate Luxury Spirits with Rebecca Jago 35:23
  31. Decode Sessions EP 10 - The Language of Streaming with Adam Harris 37:55
  32. Decode Sessions - EP9 From Kooples to Sézane: The French Style Reset 12:36
  33. Decode Sessions - EP8 Lululemon's Next Chapter 9:40
  34. Decode Sessions EP7 - Inside Harrods with Alex Unitt 41:59
  35. Decode Sessions EP6 - Ink, Identity & Inner Work: Tal Booker Unfiltered 36:19
  36. Decode Sessions - EP5 Chanel's Luxury of Waiting 23:20
  37. Decode Sessions EP4 - Building Brand Communities in the Age of AI – with Paul Nesbitt 42:15
  38. DECODE SESSIONS EP 3 - The Realities of Influence: A Decade with Kavita Cola 33:17
  39. Decode Sessions – EP2, Behind the Claws with Tigerlily Taylor 36:35
  40. Decode Sessions – EP1, Inside The Devonshire with Oisín Rogers 23:33
  41. Decode Sessions - EP0 1:58