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The Programmatic Digest

Helene Parker and Co-host: Manuela Cortes

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Sito del podcast

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Episodi

240 episodi

  1. 214. The Trader's Corner: Communication, AI, and Growing as a Programmatic Leader 9:02
  2. 213. The Trader's Corner: Pharma, Privacy, and the Everyday Reality of Programmatic 12:47
  3. 212. What's Behind Your Location Targeting? Privacy, Risk, and Results with Charlie Simon 25:59
  4. 211. Understanding Programmatic Sustainability with Brian O'Kelley 56:29
  5. 210. How A Nurse Started in Programmatic Media 31:10
  6. 209. The Future of Ecommerce: AEO, AI, and One-to-One Personalization 25:19
  7. 208. The Data Is Technical, but the Decision Is Human with Carole Lawson 30:23
  8. 207. The AI Middle Layer: The Next Brand Safety Battleground 44:35
  9. 206. A Discussion on The signal brief, AI Search, and Ozone 36:42
  10. 205. Conversational Ad Ops, AI agents, and Model Context Protocol (MCP) with Rob Janes 34:33
  11. 204. Martech Architecture Explained: The Missing Layer in Ad Tech 43:04
  12. 203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou 37:48
  13. 202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver 39:37
  14. 201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver 35:58
  15. 200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker 40:29
  16. 198. Performance Advertising in Programmatic 1:48
  17. 199. How To Be A Performance Marketer in Programmatic Media 1:31
  18. 197. July Focus: WTF is Programmatic Performance Media 1:32
  19. 196. AI Meets Programmatic: How Media Buyers Can Optimize with AI 28:10
  20. 195. From Cookies to Context: Rethinking Targeting in Ad Tech 28:38
  21. 194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader 33:53
  22. 193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade 36:30
  23. CTR vs Conversions Real Performance Examples 7:40
  24. 192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson 44:36
  25. 191. Agency Life Unfiltered 40:54
  26. Curation 101 in less than 3 mins 2:50
  27. 190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality 49:41
  28. 189. How To Turn Curated Audience Into Insights with GDB 24:15
  29. 188. Past the Hype: How to Buy Smarter After TTD's Reseller Update 44:41
  30. 187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron 26:54
  31. 186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin 44:40
  32. 185. From Brand to Demand: B2B Programmatic with Rosey Sutton 39:31
  33. 184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast 33:42
  34. 183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital 11:36
  35. 182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025 20:49
  36. 181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025 13:20
  37. 180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice 31:13
  38. 179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener 33:18
  39. 178. Audience First, Attribution Always: A Practical Workshop for Traders 37:15
  40. 177. Programmatic Media Planning with a Data-First Mindset 37:06
  41. 176. Choosing The Right Data Partner In The Crowded Programmatic Market 43:25
  42. 175.5. Programmatic Hands-On Keyboard Training (June Specials) 1:59
  43. 175. Reaching Hispanic Audiences with Premium Video + Programmatic Power 38:36
  44. S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta 42:01
  45. 174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks 41:31
  46. 173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg 35:22
  47. 172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg 48:41
  48. 171. Women Leading the Way in Ad Tech with Ann Tarasevich 36:11
  49. 170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity 44:44
  50. 169. Growth Audience Targeting with Crystal Foote at Digital Culture Group 39:28