Zero Down

78. ZDP Shots: UPI: India's Silent Economic Revolution

11:11

Audio file

Dive into the world of digital payments with this episode on UPI, as Yana and Sneha explore its transformative journey in India. From its humble beginnings to becoming more than a payment method, UPI is reshaping the way India transacts! Let's unpack Metcalfe’s law behind its rapid growth, the two-sided market dynamics, zero-MDR advantage, and innovations like UPI on feature phones, wearables,…