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The Agentic CMO

Birdeye

AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.

Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.

Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.

Topics include:

AI search and discoverability

Marketing automation

Multi-location and franchise growth

CMO and CRO alignment

AI-powered personalization

Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.

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Episodes

24 episodes

  1. EP23 —The Reputation-Driven CMO: Doug Zarkin on Winning Consumer Trust in the AI Era 33:48
  2. EP22 — The Customer-First CMO: Amanda Cole on Rethinking Marketing in an AI-Driven World 26:45
  3. EP21 — The Resourceful CMO: Gaurav Verma on Turning AI Into Marketing Results 29:33
  4. EP20 — The Agentic Brief: AI Agents Are Coming for Your To-Do List 21:39
  5. EP19 — The B2B Reset CMO: Kelly Hopping on Rethinking Marketing in the Age of AI 25:51
  6. EP18 — The Practical AI Marketer: David Magrini on Turning AI Into Business Value 28:21
  7. EP17—The Content-First CMO: Caitlin Bigelow on Building Brands in a Decentralized World 21:16
  8. EP16 — The Birdeye PreVIEW: Eleni Edon and Justin Meredith on What's Next in AI Marketing 30:21
  9. EP15 — The Demand Generation CMO: Carole Lawson on Marketing Beyond the Funnel 22:25
  10. EP14 — The AI Transformation CMO: Dave Steer on Building Teams That Work With AI 18:38
  11. EP13 — The No-Shortcut Marketer: Cameron LiButti on Building for the New Era of Search 29:31
  12. Ep12—The Agentic Marketing Playbook: Dave Lehman on the New Rules of Marketing 16:14
  13. EP11—The AI Foundations Leader: How Tim Shea Is Building Smarter Marketing Systems 24:23
  14. EP10 — The Outcome-Driven CMO: How Birdeye’s CMO Deepak Bahree Is Moving Beyond AI Hype 15:27
  15. EP09 - The AI Systems Builder: How Dom Garrett Is Turning Marketing Into an Operating System 25:54
  16. EP08 - The Agentic CMO Whisperer: How Adam Dorfman Is Preparing Brands for AI Discovery 27:05
  17. EP07 - The Lean AI Operator: How Melissa Stiles Runs Marketing for 500+ Storage Locations 17:25
  18. EP06 - The Human-First Growth Leader: How Robert D'Annibale Is Scaling Care With AI 20:48
  19. EP05 - The AI-First Executive: How Michael DeHaven Is Reimagining Customer Experience 15:38
  20. EP04 - The AI Amplifier: Michael Toth on AI, Growth, and the Future of Multi-Brand Marketing 15:06
  21. EP03 - The Agentic Growth Leader: How Chad Palmer Is Navigating the AI Gold Rush 14:40
  22. EP02 - The AI-Native Marketing Leader: Steve Estevez on Building an AI-Native Marketing Team 16:09
  23. EP01 - The AI-Driven CMO: How Melissa Cameron Is Winning the Local Search War 17:24
  24. Welcome to The Agentic CMO 1:04