StrategyCast

Why AI Won’t Fix Your Marketing Without Better Decision-Making, feat. Jeff Chancellor

29:36

Audio file

AI can make marketing faster, but it cannot fix weak decision-making. In this episode of StrategyCast, Lori Jones talks with Oversight CMO Jeff Chancellor about why marketing leadership in the AI era depends on trust, systems thinking, and the operating discipline behind the technology.

As AI moves from experimentation into everyday business infrastructure, marketing leaders face a bigger…