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Smarter Marketer

James Lawrence

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

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Episodes

131 episodes

  1. 122. How Canva's Marketing Team is Making AI Work w. Canva's Jackie Hill 46:31
  2. 121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's Roeya Arzani 39:53
  3. 120. GEO/AEO, AI Overviews and ChatGPT Ads: Answers to Australian Marketers’ Most Pressing AI Search Questions 35:57
  4. 119. Why Marketing is About Behaviour Change w. Thinkerbell's Dan Monheit 43:45
  5. 118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes w. B2Linked's AJ Wilcox 38:31
  6. 117. Julian Cole's Blueprint for Strategy That Sticks 46:36
  7. 116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover 30:50
  8. 115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder 44:16
  9. 114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson 39:58
  10. 113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’ 39:20
  11. 112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley 49:13
  12. 111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian 47:14
  13. 110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder 43:23
  14. 109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis 28:16
  15. 108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover 38:20
  16. 107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee 29:06
  17. 106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts 52:48
  18. 105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen 41:44
  19. 104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray 36:49
  20. 103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes 34:01
  21. 102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall 40:30
  22. From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16
  23. From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21
  24. From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit 48:52
  25. 101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz 44:09
  26. 100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field 37:05
  27. 99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley 39:01
  28. 98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel 42:00
  29. 97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan 45:36
  30. 96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns 45:16
  31. 95. How to Rank in ChatGPT w. Joe Alder 41:23
  32. 94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James 40:26
  33. 93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape 42:12
  34. 92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer 35:59
  35. 91. The Secret to B2B Marketing: Owning a Perspective w. Alex James 49:28
  36. 90. Marketing to Gen Z and Gen Alpha w. Katy Richardson 27:06
  37. 89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence 38:24
  38. 88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16
  39. 87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19
  40. 86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05
  41. 85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17
  42. 84. State of the Pitch 2025 w. Darren Woolley 44:45
  43. 83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27
  44. 82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin 51:27
  45. 81. The Power of Account-Based Marketing w. Paola Piccinno 41:15
  46. 80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King 56:21
  47. 79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit 48:52
  48. 78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio 55:10
  49. From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown 42:24
  50. From the Archives: Career Advice From a Global CMO w. Ryan Bonnici 42:52