FUTUREPROOF.
What Marketers Need to Know About AI Search Optimization (ft. Aja Frost, HubSpot)
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When Google’s algorithm changes caused HubSpot’s traffic to plummet 80%, most companies would have panicked.
Aja Frost saw an opportunity.
As Senior Director of Global Growth at HubSpot, Aja led the transformation that helped HubSpot not only recover—but become the most-cited CRM in generative AI results.
In this episode of FUTUREPROOF., Jeremy Goldman sits down with Aja to…