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Deconstructing Data

BDEX

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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Episodes

209 episodes

  1. Stop Calling It a Data Problem When It's an Accountability Problem 46:48
  2. How Better Marketing Data Builds Predictable Revenue 36:00
  3. What Actually Drives Marketing Performance? 45:29
  4. Marketing Measurement in the AI Era: Identity Resolution & Data Quality 47:09
  5. When AI Recommendations Challenge Human Intuition 37:52
  6. What It Takes to Make AI Work 43:58
  7. Using Data to Anticipate, Personalize, and Innovate 41:42
  8. Why Better Data Changes Marketing Performance 46:42
  9. Data Does Not Tell the Full Story 40:04
  10. How AI Turns Customer Conversations Into Enterprise Action 40:24
  11. How Identity Resolution Turns Anonymous Intent Into Action 42:21
  12. Better Data Drives Better Targeting 44:39
  13. Why Data, Not AI, Drives Competitive Advantage 38:27
  14. Most Measurement Models Are Wrong 40:32
  15. How Data and AI Are Reshaping Search and Discovery 35:37
  16. Preparing Data for the Quantum and AI Era 44:30
  17. Turning Financial Data into Actionable Market Intelligence 39:47
  18. How Identity and Attention Are Changing Media Measurement 37:51
  19. How Data and AI Are Shaping PPC and SEO 45:57
  20. What AI Thinks About You and Data Behind Executive Visibility 46:09
  21. The False Divide Between Brand and Performance Marketing 48:05
  22. Why Great Marketing Doesn't Show Up in the Dashboard 42:41
  23. The Attribution Illusion: Why Your Data Looks Better Than It Is 41:17
  24. How Data and AI Are Reshaping Grocery Retail 48:01
  25. Data Privacy and Compliance in Modern Marketing 36:39
  26. AI in Marketing and Lessons for Founders 46:42
  27. AI Trends, Knowledge Graphs, and Startup Data 37:09
  28. Data, AI, and the Future of Creative Advertising 41:15
  29. Scaling Creative Agencies with Profit-Focused Models 41:46
  30. Data Foundations and Hybrid Teams in Modern Marketing 37:09
  31. Preparing Enterprise Data for Reliable AI Systems 44:12
  32. Predictable Innovation Through Smarter Consumer Data 41:03
  33. How Data and Delivery Are Reshaping Retail 44:38
  34. Preparing Enterprise Data for the AI Era 41:16
  35. Driving Product Success with Unified Data Systems 43:10
  36. Super Bowl Advertising Through the Lens of Data 36:28
  37. The Data Lies You’re Living and the AI Secrets That Will Blow Them Up 44:03
  38. AI in the Classroom: Preparing Students for the Future of Work 39:34
  39. Mastering Marketing Analytics Across Social, Search, and Web 41:27
  40. Rethinking Paid Media for Smarter Buying 40:58
  41. How to Prepare Business Data for Automation and Smarter Decisions 38:15
  42. From Startup to Scale: Smarter Marketing, Fewer Founder Mistakes 37:27
  43. Full-Funnel Growth: Smarter Attribution and Revenue Optimization 44:11
  44. From Data to Impact: Driving Behavior, Insights & Personalization 46:41
  45. Why First-Party Data Beats Silos and Drives Actionable Marketing 44:58
  46. Smarter Marketing With AI, Insights, and Data Targeting 43:49
  47. Turning Data Into Stories: Insights, Impact & Tech 43:49
  48. From Cookies to Consent: Reclaiming Data Power in the New Marketing Economy 40:30
  49. First-Party Data Power: AI, Personalization, and Event Marketing’s Future 44:13
  50. From Chaos to Clarity: Mastering Marketing Data in 2025 44:45