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Making Science

Making Science

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.

As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through offices, delivery hubs, and centers of excellence that drive job creation and the availability of highly qualified technology talent globally.

The purpose of Making Science is to drive the digital acceleration and sustainable growth of its clients so that they are competitive in the new Artificial Intelligence paradigm. Acting as a comprehensive str

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Episodes

83 episodes

  1. Five Sectors, One Pattern: How AI Is Rewriting Brand Visibility 24:59
  2. The AI Shopping Aisle Is Open: How the shopping journey is changing 17:36
  3. The formula for a more effective YouTube: Combining YouTube ABCD and Siever 21:29
  4. EPS. 4 - AI: The Workforce Shift 26:22
  5. Q4 Is a Stress Test for Your Creative Operation 5:46
  6. OpenAI is testing Sponsored Agents: The Shift from Clicks to Conversations 21:20
  7. From Clicks to Conversations: The New AI-Powered Funnel 19:08
  8. AI Didn't Solve Your Creative Problem. It Hid It. 15:24
  9. Beyond Zero-Click Search: Welcome to the Zero-Click Checkout 20:57
  10. The AI Great Mismatch: 34% of CMOs miss expected AI returns (and how to fix it) 20:32
  11. The AI Moment: Transforming Marketing with Gemini Enterprise 17:55
  12. Your Brand Now Has Two Customers. One of Them Isn't Human. 22:19
  13. Creative Foundations & Pre-Validated Performance 14:28
  14. Scaling Gen AI-Powered Creatives 12:32
  15. What the 2026 World Cup Taught Us About Modern Marketing 21:03
  16. Search as an Intelligence Engine 12:54
  17. The Super-Empowered Consumer & The Discovery Loop 9:48
  18. H1 Didn't Surprise Us. It Confirmed the Bet 20:17
  19. Making Science Strengthens Its Creative Intelligence with Perfect Fools: Creativity, Technology, and Results Under One Roof 5:47
  20. Cannes Lions 2026 - The Year AI Grew Up 21:04
  21. Integrating AI YouTube Curation to Maximize Media Precision: Introducing Siever 15:53
  22. EPS. 3 - AI: The New Tech Reality 25:15
  23. Your Next Ad Won't Be in a Feed. It'll be in a Chat 21:35
  24. The only way to win in the age of AI, is with AI 19:56
  25. The 2026 World Cup Has a New Game Plan… and It's Powered by AI 21:28
  26. AI takes center stage for global creativity at Cannes Lions 2026 20:38
  27. AI Is Marketing's Stradivarius. But can the violin play itself? 17:37
  28. EPS. 2 - AI: From Hype to Reality 35:13
  29. Stop Measuring "Time Saved" — The New ROI Framework for 2026 20:46
  30. And the Oscar goes to... AI in Marketing 20:43
  31. YouTube & AI Search: The New Frontline of Brand Visibility 16:28
  32. [ITA] Connected TV: i casi di successo 21:01
  33. 🎯 What’s stopping CMOs around the world from adopting AI? We went and find out. 17:46
  34. Why Your Brand Needs to Impress AI, Not Just Humans 19:36
  35. Agentic AI vs. AI Agents: What's the difference? 17:23
  36. How AI Hijacked Super Bowl 60 14:17
  37. 🎯 Does your AI just chat, or does it also sell? 14:32
  38. ChatGPT is Open for Business 13:07
  39. The "Agentic Economy" is Here: What Google’s New Universal Commerce Protocol Means for Retail 17:23
  40. AI is Shaping Marketing in 2026: Are You Ready? 11:32
  41. Santa has a new helper (and guess what? It is an AI Agent) 10:59
  42. The SEO-GEO Era Is Here: Search Has Transformed Faster Than Ever 13:20
  43. Making Sense of AI-Powered Creatives 46:01
  44. Visibility Beyond Clicks 🚀 12:14
  45. How to Win the Visibility Battle with Google and Agentic AI 21:08
  46. Target: Growth. AI changes the CMO-CFO conversation 14:04
  47. Google AI Studio: The New Era of Marketing Apps Is Here 12:46
  48. The ROI Black Box Is Open: Why AI-Powered MMM Is the New Attribution Model. 5:33
  49. The AI Transaction: ChatGPT Launches Apps & Direct Checkout 4:27
  50. The AI Paradox: Building Your Brand in a World Without Clicks 10:32