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Second Nature

Dylan Bowman & Aaron Lutze

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

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Episodes

182 episodes

  1. The Light At The End Of The Tunnel 1:15:10
  2. She Wore the Same Broken Helmet for 10 Years, Then Built Her Own 1:10:03
  3. The Most Overlooked Health Category Nobody Built - Until Now. 1:04:45
  4. Building A New Category: The Signal Was The Strategy 1:03:38
  5. How A Brand From The Bottom Of The World Went Global 1:11:48
  6. Wisdom From A Decade Of Affiliate Marketing 1:01:55
  7. Building in Public: A Basecamp From the Ground Up 59:20
  8. The Business Behind the Best Activation at UTMB (And Beyond) 1:09:22
  9. What Farmers Taught Him About Building A Company 1:09:07
  10. Navigating Transitions With Rebecca Rusch 59:44
  11. How To Build a Business, Not Just a Following 1:14:59
  12. The Bentonville Blueprint, From the People Who Built It 1:03:38
  13. The Athlete Who Thinks Like A Founder 1:05:10
  14. How One Brand Can Predict the Industry's Next Move 1:08:31
  15. What Victoria's Secret Taught Two Founders About the Outdoor Industry 1:07:44
  16. He Never Wanted to Go Viral. That's Why Brands Trust Him. 1:17:32
  17. State of the Industry: Trail Running at TrailCon 1:16:00
  18. The Last Time Someone Reinvented Camping Was 1962 1:19:58
  19. Martyn Ashton on Rideable Now and the Future of Adaptive MTB 1:06:47
  20. You've Heard of Heat Training. Here's How It Actually Works. 1:06:01
  21. The One Question Every Brand Needs to Answer 1:14:11
  22. The Sunscreen Brand That's Rewriting Performance Science 1:08:08
  23. Behind The Brand: Athletic Brewing 1:05:56
  24. What Happens When You Actually Ask For Help 1:04:20
  25. You Can Just Build Things Now 1:06:42
  26. What 5.5 Million Followers Taught Her About Brand Social 1:08:58
  27. What Outdoor Brands Get Wrong About Storytelling 1:05:11
  28. Why Your Brand's YouTube Channel Is Failing (And How to Fix It) 1:25:53
  29. Why PR Is Now More Powerful Than Paid Search 1:11:24
  30. Athletes, Managers, Founders — Sea Otter Unfiltered 1:39:04
  31. Bikes Are Bigger Than the Bike Industry Thinks 1:07:01
  32. 150 Episodes In - We're Just Getting Started 1:15:24
  33. Why Curiosity Outlasts Strategy 1:06:41
  34. The Evolution of Brands, Athletes and Creators 1:11:52
  35. A Refreshing Approach To Acquisition In the Outdoor Industry 1:16:49
  36. The Future Of Investing In The Outdoor Industry 1:15:01
  37. Uplifting Talent In The Outdoor Industry 1:11:45
  38. The Roadmap Of Rumpl 1:12:39
  39. Uncovering The Fear Of Success 1:13:10
  40. The Past, Present and Future of Des Linden 58:20
  41. The Outdoor Brand Spending $1 MILLION On Ads (Every Month) 1:12:32
  42. How To Write A Book About Running 1:05:44
  43. How To Build A Platform For Lifelong Athletes 56:02
  44. Predictions For The Outdoor Industry In 2026 1:07:53
  45. 20 Years Of Brand Building Lessons: FlyLow 1:08:23
  46. All Good Things Must Come To An End 1:25:46
  47. The Business Of Outdoor Eats 1:10:39
  48. Behind The Brand: Canyon Bicycles 1:14:39
  49. The Truth About Athlete Sponsorship 1:10:01
  50. Behind The Scenes Of The Snow League 1:11:35