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Response Drivers

Rick Rappe

Response Drivers is a marketing podcast about what drives customer response, growth, and sales, where we feature top marketing minds and dig into their inspiring stories. Hosted by Rick Rappe, Founder and CEO of RPM Direct Marketing, each episode highlights marketing leaders and industry experts discussing customer acquisition, marketing trends, direct response marketing, direct mail marketing, data-driven targeting, testing and optimization, and performance. Learn how these leaders think and find the big ideas to push your results to the next level.

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Episodes

33 episodes

  1. The Audience Comes First: Moving Beyond Traditional Targeting 44:45
  2. The Future of Marketing: Human Connection, AI, and Growth With Tony Rodriguez 1:03:11
  3. Transforming Direct Mail Into a Modern Growth Engine With Matt Witter 26:34
  4. The Fundamentals That Turn Stalled Growth Into Scalable Growth With Jim Huffman 41:27
  5. Building Unbreakable Brands and Teams With Bill Fritsch 54:21
  6. Direct Mail Winning Strategies Revealed With Rick Rappe 18:38
  7. Modern Credit Union Marketing Tactics With Mike Rosenberg 38:00
  8. Building Resilient Teams and Businesses With Devin Koch 42:51
  9. Resilience, Leadership Growth, and Navigating Technological Change With Nathan Whittacre 43:43
  10. Using Psychology To Optimize Customer Experience and Marketing Effectiveness With Mark Levy 30:33
  11. Using AI to 100X Your Leads and Sales After Losing It All With Scott Empringham 37:53
  12. How To Create a Marketing Strategy That Doubles Growth With Rob Levin 56:55
  13. Building a Predictable Revenue Engine With Melissa Martin 38:38
  14. The Future of Retail Marketing Through Personalization and AI With Renae Scott 50:22
  15. How AI and Soft Skills Are Reshaping Marketing and the Future of Work With Stacey Force 25:12
  16. Why Timeless Marketing Principles Still Win in a Digital World With Brian Kurtz 1:09:42
  17. Building High-Impact Marketing Strategies on Lean Budgets With Candace Chapman 23:03
  18. Building Better Marketing Campaigns Using AI Without Losing the Human Touch With Jonathan Lo 39:39
  19. Staying Relevant by Bridging Enterprise Strategy and Niche Execution With Francine Feder 39:33
  20. How Strategic Branding Helps Construction Firms Win Better Clients and Talent With Perryn Olson 42:31
  21. Scaling Smarter With AI and Direct Mail With Ernest Tavares III 28:17
  22. Connecting the Dots: Turning Insights Into Scalable Strategies With Brad Schlachter 32:18
  23. Balancing Strategy and Execution To Drive Sustainable Marketing Growth With Michael Baer 37:37
  24. Building Smarter Marketing Systems Through Technology and Data With Dave Scott 31:06
  25. Growth Strategies and Tools To Scale Early-Stage Startups 45:41
  26. Why Clarity and Customer Insight Drive Scalable Startup Marketing With Maria Botta 34:10
  27. How Purpose-Driven Storytelling Builds Brands That Inspire and Scale With Christopher Erkelens 45:01
  28. Making Marketing More Human-Centered, Strategic, and Effective With Sarah Oyungu 48:57
  29. Using DRTV To Build Billion-Dollar Brands With Rick Cesari 36:21
  30. Digital Overload (And How to Break Through!) 15:15
  31. The Neuroscience of Direct Mail and Human+AI Teaming With Russell Kern 45:09
  32. Building a Global B2B Marketing Powerhouse With Mike Kichline 1:03:06
  33. Why Direct Mail Still Works in a Digital World With Rick Rappe 20:21