Inside the Stack
Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell
34:19
Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention?
On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells us why in-store retail media is "inevitable" and what brands miss when they overlook the influence happening at the shelf.
We get into: • Why in-store screens…