Inside the Stack
Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
26:19
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries, but according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that's only half the equation .
In this episode of AdExchanger's Inside the Stack, Wolfe explains why a shorter path is better—and even better when premium inventory sits…