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IPA Podcast

Institute of Practitioners in Advertising (IPA)

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

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Episodes

118 episodes

  1. Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards 1:02:54
  2. Making Sense: The power of research 37:57
  3. Effectiveness Files: What bike design can teach us about marketing 38:50
  4. New Business Diaries: The state of new business in 2026 38:05
  5. Making Sense: What makes a great planner 38:33
  6. Making Sense: Balancing brand and performance 51:25
  7. Making Sense: Why attention, trust and local journalism matter more than ever 38:19
  8. Making Sense: What makes a good planner 50:17
  9. Making Sense: Insight, innovation, AI and decision-making with Sam Knowles 59:40
  10. Making Sense: What zero-click behaviour means for marketers 47:06
  11. IPA On... Gen Z and modern dating trends 37:25
  12. Effectiveness Files: Growing an all-electric delivery company 42:07
  13. Making Sense: The power of attention 59:43
  14. IPA On... the value of creativity 28:50
  15. Making Sense: How is AI revolutionising search? 1:18:38
  16. Making Sense: Balancing data, culture, and creativity 1:02:23
  17. Making Sense: Using AI without losing the human touch 51:59
  18. The Effectiveness Files: How TikTok drives big results for Little Moons 42:22
  19. New Business Diaries: Resilient pitching with Oli Richards, Louise Lang and James Appleby 41:45
  20. Making Sense: A Gen Z perspective on the media landscape 55:58
  21. Making Sense: Why AI can't replace human thought 1:33:57
  22. Effectiveness Files: From CMO to CEO with Alistair Macrow 49:53
  23. Making Sense: Rory Sutherland on why marketing has failed to explain the true value it creates 1:23:30
  24. New Business Diaries: Why your people are your number one asset when pitching 29:03
  25. IPA On... adland's relationship with alcohol 34:23
  26. Effectiveness Files: Building a circular fashion marketplace 53:46
  27. New Business Diaries: What clients really want from their agencies 37:38
  28. IPA On... why mentorship matters 36:09
  29. IPA On... the benefits of side hustles 28:40
  30. AdTalk: The value of creativity with IPA President Karen Martin 31:24
  31. New Business Diaries: The importance of an agency brand in driving growth 29:32
  32. Money and the Magic: Musical creativity with Brian Banks 44:04
  33. New Business Diaries: How brands optimise their agency partnerships 35:23
  34. IPA On... endometriosis awareness 34:50
  35. New Business Diaries: What pitching looks like from a procurement perspective 34:16
  36. New Business Diaries: How to get more leads 44:28
  37. IPA On... ADHD awareness 24:09
  38. New Business Diaries: The evolving role of consultants 35:24
  39. IPA On... paternity leave 24:19
  40. Effectiveness Files: Lessons from the IPA Effectiveness Awards 1:05:31
  41. The Effectiveness Files: Transforming ITV to compete with the streaming services 43:28
  42. AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic 23:08
  43. New Business Diaries: Tobi Asare and Andy Freeman 20:24
  44. IPA On...The devaluation of the arts 36:19
  45. The Effectiveness Files: The Guardian 45:26
  46. The Effectiveness Files: Lucky Saint 50:49
  47. IPA On... Mental health and wellbeing 28:38
  48. The Effectiveness Files: RSPCA 44:58
  49. The Effectiveness Files: Tony's Chocolonely 47:36
  50. New Business Diaries: Ellie Olliff and Chris Kemp 34:50