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eCommerce Evolution

Brett Curry

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

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Episodes

349 episodes

  1. 7 Plays to Scale with YouTube Ads (And Why Most Brands Still Suck at It) 56:04
  2. The Only 3 Things You're Ever Actually Working On in E-Commerce with Ezra Firestone 47:36
  3. How Baseball Lifestyle Outsells Nike and Adidas at DSG 29:01
  4. Jones Road's YouTube Playbook with Cody Plofker 35:16
  5. What 300 Store Owners Reveal for 2026: Amazon's Slide, AI's Letdown & a Skill Worth 50% More Profit 48:57
  6. The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC Revenue 44:59
  7. The $270 Billion Checkout Problem (And How to Recover Your Share) 52:12
  8. How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable) 50:39
  9. Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026 57:08
  10. YouTube Shorts, TikTok Blitzes, and Attention Battles: What's Actually Working 44:14
  11. Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics 56:56
  12. How Baseball Lifestyle Grew from $2M to $150M with Customer Experience 45:17
  13. Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands 56:28
  14. AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce 55:45
  15. Why Your Creative Isn’t Converting (And What to Fix First) 47:55
  16. 7 Habits of Great Brands: Make 2026 Your Best Yet 32:41
  17. BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales 54:02
  18. AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth 32:10
  19. How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus) 51:27
  20. How One Brand Went from $0 to $80K/Day on AppLovin in One Week 1:04:05
  21. Last-Minute Levers for Amazon Q4 | Masterclass Replay 59:50
  22. The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand 1:13:21
  23. Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools 57:34
  24. From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann 48:46
  25. How Wholesale Shaped Pura Vida’s $135 Million Exit 52:20
  26. The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone 46:29
  27. Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf 47:44
  28. From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook 54:05
  29. The Power of Product Positioning and Staying Relevant for 25 Years 39:16
  30. From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling 41:33
  31. Subscription-Only Success: How Spot & Tango Hit $100M with Great Margins and No Retail Distribution 39:49
  32. Built to Sell: How Fluencer Fruit Cracked the Amazon Influencer Code and Got Acquired by Wayward 35:25
  33. SEO Isn't Dead: The 4-Bucket Framework Driving Profitable EComm Growth (+ AI Optimization Secrets) 45:11
  34. Scale with Stability by Hiring World-Class Talent & Operating with Mentors 38:49
  35. From Hope to Reality: P&L Design That Drive E-commerce Profitability 53:16
  36. Beyond China: Smart Supply Chain Diversification & Optimization Without the Pitfalls 38:57
  37. Staying Purpose-Driven During Economic Uncertainty: How Mission-Based Brands Navigate Tariffs and Market Pressure with Mickey Winter & Carrie Weidenbach 47:09
  38. Generating 65% of Revenue from Subscriptions: How Nulastin Created Exceptional Customer Retention with Leah Garcia 48:11
  39. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality 47:31
  40. Breaking Through Operational Bottlenecks: How to Scale Your Business Beyond the Founder 52:05
  41. Episode 309 - Navigating the Tariff Storm: Smart Strategies to Protect Your E-commerce Profits in 2025 16:49
  42. YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West 36:11
  43. Episode 307 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman 46:25
  44. Episode 306 - From Data Overload to Actionable Insights: Measurement Mastery with Chris Mercer 1:00:54
  45. Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King 43:26
  46. Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint 30:13
  47. Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange 48:14
  48. Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth 37:28
  49. Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't) 37:36
  50. Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025 27:52