The Owlgorithm
Shopify Wins Black Friday, Spotify Wrapped & Will OpenAI Run Ads?
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The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking.
Here’s what we’re diving into:
🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026.
🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional…