The Owlgorithm
GTA 6 × Miami Heat, McLaren’s Rebrand & Putting AI to Work
1:17:49
On Episode 22 of The Owlgorithm, we’re breaking down the Miami Heat’s Vice City activation through a branding and creative lens—from the uniforms and court to the merch and the bigger idea tying it together. Then we’re zooming out: McLaren’s new identity, another Intuit refresh, sports experiences that go beyond the screen, and where AI fits into the creative process. More options are one thing.…