The Owlgorithm
PepsiCo’s Rebrand, Sports Mega Deals & The Campaign Breaking All the Rules
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This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November:
💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul.
🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels…