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I'm Blown

Atul S Nath + Siddarth Menon

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet.Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

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Episodes

28 episodes

  1. E27: Is Astrology the new Therapy for the young in India? 33:32
  2. E26: You know how much I got this for? 19:58
  3. E25: Rakh Lo, Kabhi Kaam aa Jayega! 20:58
  4. E24: Small Tech Tweaks, Big Human Reactions 16:21
  5. E23: Why not let Tech take over all decisions in Sports? 18:32
  6. E22: EVs that go Vroom Vroom ! 5:43
  7. E21: Over 50% of Loans for Consumer Durables are for Smartphones! 17:45
  8. E20: India Goes for Gold 13:38
  9. E19: Mini: Horn OK Please 4:28
  10. E18: Mini: Stick your leg out ! 4:05
  11. E17: Over 40% of Annual Sales occur in festival weeks! 16:46
  12. E16: Mini: Unwritten caste system of Indian Roads 5:32
  13. E15: Mini: "I'm Blown" on the roads 4:35
  14. E14: Why FREE Hits Different in India 23:37
  15. E13: Why take the World's Hardest Exam?!? - Part 2 17:02
  16. E12: The World's Hardest Exam to Crack! - Part 1 25:12
  17. E11: Is 10 Rupees a Magic Price Point? 18:03
  18. E10: Luxury Hotels in Temple Towns. 18:04
  19. E9: Early Tech is nothing short of Magic! 24:10
  20. E8: Would you eat Parle G biscuits in America? 23:08
  21. E7: D2C on the rise! (with NEW AUDIO) 23:49
  22. E6: We'll Modernise, but we love Traditional 16:12
  23. E5: Washing Machines outrunning Air Conditioners 14:15
  24. E4: The 2nd Largest Influencer Category in India are Tutors! 18:19
  25. E3: Midnight Shopping, Indian Style 22:35
  26. E2: Lemony drinks in India & why they score over Colas 18:46
  27. E1: South Indians are Primarily Vegetarian? 19:06
  28. Coming Soon ! 0:33