The Invisible Hand

How Fast Food Lost Its Core Value Proposition

16:16

Audio file

McDonald's just posted its first quarterly sales decline in four years. But here's what's really wild: this isn't happening during a recession. Fast food was supposed to be recession-proof, the go-to when times get tough. So why are people abandoning the Golden Arches when they should be flocking to cheap eats? In this episode, Emma Reid breaks down how fast food chains accidentally destroyed…