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Measured

Logan Wood

Measured is a marketing and data driven podcast hosted by Logan Wood. The show explores real world projects, industry trends, and performance insights to help businesses make smarter, more informed decisions.

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Episodes

39 episodes

  1. Measured: Your Website Is Under Attack This Week and You Probably Have No Idea 26:22
  2. Measured: Why Google’s Own Black Friday Advice Is Costing You Money 20:15
  3. Measured: Three Google Updates This Week That Give You More Control Than You Had Last Week 21:38
  4. Measured: Google Now Officially Requires You to Fact-Check All AI Content Before Publishing 30:26
  5. Measured: One Week Until Q4. Here Is What Just Changed in Google Ads and What to Do About It 18:08
  6. Measured: How Fast You Can Lose Your Visibility, and What Google Just Gave You to See It 24:44
  7. Measured: TikTok, Google's Spam Update, and YouTube Just Changed How Customers Find You 29:56
  8. Measured: The Google Data Bug, Protecting Your Business Profile, and What the EU Just Made Legal 30:16
  9. Measured: Three Platform Changes This Month That Affect How Your Business Shows Up Online 15:47
  10. Measured: Ad Costs Spike 80% in Q4, What Every Small Business Should Be Doing Right Now 18:52
  11. Measured: Local Service Ads, Dynamic Search Ads, and What Every Google Advertiser Needs to Know 22:24
  12. Measured: 17% of Website Launches Never Recover Their SEO, Here Is How to Not Be One 28:04
  13. Measured: AI Content Was Supposed to Change Everything, The Data Shows It Is Not Working 22:52
  14. Measured: Google Is Wiping Business Reviews and Meta Just Changed Your Ad Targeting 15:48
  15. Measured: Shopify Is the Default for Small Business Ecommerce, Here Is When to Look Elsewhere 31:51
  16. Measured: Video Is Showing Up in More Search Results, Most Small Businesses Are Missing It 33:56
  17. Measured: Meta Just Passed Google in Ad Revenue for the First Time, What That Means for You 17:27
  18. Measured: Customers Can Now Buy From You Without Ever Visiting Your Website 24:35
  19. Measured: AI Can Code Your Website, It Cannot Build One That Customers Actually Find 27:32
  20. Measured: A Billion-Dollar Publisher Is Planning for Zero Search Traffic, What It Means for You 26:54
  21. Measured: 90% of Brands Are Invisible in AI Search, How to Be in the 10% That Show Up 28:46
  22. Measured: ChatGPT Just Became an Ad Platform, Should Your Business Be Running Ads on It? 21:53
  23. Measured: Your Website Is Not Dead, Why Google Just Rewarded First-Party Brands Over Aggregators 36:22
  24. Measured: Keywords Are Not Prompts, How to Show Up in ChatGPT, Perplexity, and Google AI Mode 34:56
  25. Measured: Email Returns $36 for Every $1 Spent, How to Build a List That Actually Pays 31:30
  26. Measured: AI Overviews Are Stealing Paid Clicks, How to Adapt Your Google Ads Strategy 21:29
  27. Measured: Why Your Business Might Need a Mobile App, What Makes an App Worth Building 40:11
  28. Measured: Link Building Is More Than Outreach, How Better Content Earns Backlinks 25:19
  29. Measured: Organic Social Is More Than Clips, How Podcasts Drive SEO 30:28
  30. Measured: How to Measure AI Visibility, Why Referral Traffic Isn't Enough 21:41
  31. Measured: Branding vs Logo Design, Why Your Brand Might Be Hurting Your Website 27:31
  32. Measured: Web Design vs Website Strategy, Why Most Websites Are Built Backwards 30:23
  33. Measured: SEO vs Google Ads, Stop Asking the Wrong Question 27:36
  34. Measured: 5 Minute Website Audit Checklist, Fix Your Homepage Fast 38:38
  35. Measured: Search Everywhere SEO, Why Reddit + LinkedIn Rank in Google 20:44
  36. Measured: What AI Content Means for SEO, LLMs, and Publishing Safely 27:46
  37. Measured: Google AI Mode SEO, AI Overviews, and Page Speed 31:05
  38. Measured: Ads in ChatGPT? The Zero‑Click Measurement Reset 20:45
  39. Measured: Is Your Marketing Working? The 3‑Question Test 23:32