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AdTech Therapy™

The AdTech Therapists: Jana Meron and Scott Messer

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!

Interested in sponsoring the show? Contact Marketecture Media.

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Episodes

24 episodes

  1. Behead the Beast: Taking AdX Out of the Ad Server 28:05
  2. Is Agentic Direct the Future? 34:49
  3. I've tried Everything but AdTech Therapy 53:54
  4. We built this Sh*t by Hand 21:56
  5. From RPM to LTV 27:01
  6. Should you outsource your Programmatic? 22:49
  7. Misery Loves Company: Google Comes for the Buy Side 15:34
  8. What Makes a Deal Private? 22:46
  9. Demand Reroutes, It Doesn't Multiply 34:33
  10. Sell-Side Decisioning: Whose side Is It On? 24:41
  11. If You Need to Ask, You Probably Don't 22:28
  12. Buyer Direct and the Return of the Waterfall 17:32
  13. Beware the Kool-Aid 23:39
  14. Why We Can't Have Nice Things 29:46
  15. Why Things Move Slowly 25:26
  16. Stay Up Late and Make it to Breakfast 21:04
  17. Where the Puck Are We Going? 22:21
  18. Chasing the Wrong Ghost 21:42
  19. Cheap is Expensive 23:15
  20. Advocate or Evaporate 25:10
  21. Running into Walls 22:00
  22. One Question, Three Answers 16:28
  23. Comfortable Being Uncomfortable 15:44
  24. AdTech Therapy™ Teaser Intro 1:28