Sharp Sharp

The Dark Art of Election Polling

53:07

Audio file

Rob Rose and Zukile Majova are joined by Gareth van Onselen, CEO of Victory Research, for episode 27 of Sharp Sharp, the weekly podcast on politics, money and power from the Financial Mail and Scrolla.Africa.

Can we trust the polls? Gareth explains how election polling works, what separates good research from bad numbers, and why a poll is a snapshot rather than a prediction. They examine…