Interact
The Psychology Behind High-Impact Quizzes ft. Jessica from The Persuasion Maven
26:13
In this episode of the Interact Podcast, Josh Haynam sits down with Jessica Cox, founder of Persuasion Maven, to explore why quizzes remain one of the most powerful tools for audience engagement and self-discovery. Jessica breaks down the psychological principles that make quizzes so compelling, from archetypes and self-selection to crafting questions in the voice of your audience. She explains…