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The Engine Room

Prime Creative Media

The Engine Room is where the thinking behind high-performing B2B marketing comes to life.Hosted by CEO Christine Clancy and Head of Sales & Marketing Laura Pearsall, the podcast explores the ideas, trends and real-world strategies shaping the future of B2B marketing. Backed by insights from Prime Creative Media's audiences, campaigns and industry research, each episode unpacks what's working right now – and what's not.If you're a B2B marketer looking for practical insights, smarter thinking and a clearer view of where the industry is heading, this is your inside track.

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Episodes

10 episodes

  1. Welcome to the era of always-on marketing 20:28
  2. Should B2B marketers advertise in AI? 22:57
  3. Staying relevant in the zero-click internet age 22:58
  4. Before the enquiry: how modern B2B buyers make decisions 25:50
  5. How to make trade events actually work for your business 28:21
  6. How do I measure ROI on content? 22:49
  7. Does lead generation still matter in B2B marketing? 29:22
  8. Why your marketing numbers don't always match (and what's really going on) 40:56
  9. What are the fundamentals of B2B marketing? 30:15
  10. What really drives B2B buying decisions in 2026? 29:00