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Make It Pretty Please

Felix Kilbertus, Wolfgang Philipp

Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility.Hosted by Felix Kilbertus and Wolfgang Philipp.

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Episodes

14 episodes

  1. When Should Leaders Ignore the Data? 53:37
  2. Why Are Mediocre Products the Result of Good Decisions? 1:04:11
  3. Should Customer Clinics Guide Design Decisions? 57:11
  4. When Is a Vehicle Successful? 59:47
  5. Who Are We Actually Prioritizing? 59:25
  6. Is Our Customer the Same in Every Market? 1:10:05
  7. Are Our Target Customers Real or Constructed? 1:04:37
  8. What Happens When We Design for Multiple Users? 58:50
  9. Who Is This Car Truly For? 1:01:58
  10. What If Our Why Isn’t Convincing Anymore? 1:00:55
  11. From a Brand Perspective: Does This Product Belong to Us? 53:30
  12. From a Product Perspective: How Can Brands Grow in the New Era? 48:43
  13. What Is This Vehicle Supposed to Change for Our Brand? 42:53
  14. Why Are We Building This Car at All? 52:22