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B2B Effectiveness

The Insight Collective

B2B Effectiveness: Evidence-Based Marketing Ideas for B2B Practitioners is a podcast for marketers who want evidence, not opinion. Marketing Scientist and host, Dale W. Harrison sits down with B2B marketing strategists to challenge the assumptions B2B marketing keeps repeating without checking — from lead scoring and demand generation to brand building and attribution — replacing conventional wisdom with research, real benchmark data, and hard-won practitioner experience. Each episode takes one persistent industry belief, tests it against the evidence, and leaves you with a sharper, more honest way of thinking about the problem.

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Episodes

14 episodes

  1. What Does Brand-Aware Search Really Measure? | B2B Effectiveness - Episode 14 58:31
  2. You Cannot "Work Backward From Success" | B2B Effectiveness - Episode 13 47:37
  3. How To Measure Sales Effort - Or Where's The Sandbagging? | B2B Effectiveness - Episode 12 57:37
  4. The Buyer-Seller Fit Model - A Technical Dive into Lead Scoring | B2B Effectiveness - Episode 11 1:07:14
  5. The Buyer-Seller Fit Model - What is it & How to Measure it | B2B Effectiveness - Episode 10 1:03:29
  6. Data Does Not Equal Information - and AI Is Not The Solution | B2B Effectiveness - Episode 9 50:46
  7. Rising/Falling Markets: Category Growth and Share of Search | Episodes 8 - B2B Effectiveness 1:00:04
  8. A Better Lead-Scoring System Can Create Better Targeting | Episode 7 - B2B Effectiveness 1:06:34
  9. The Next-Gen MQL | Episode 6 - B2B Effectiveness 1:00:11
  10. "The ICP" is Not Necessarily Your ICP | Episode 5 - B2B Effectiveness 1:00:51
  11. Rising Markets Break the 95:5 Rule | Episode 4 - B2B Effectiveness 56:37
  12. Your Lead Scoring is Completely Broken! | Episode 3 - B2B Effectiveness 50:15
  13. What Would a New MQL Have to Look Like? | Episode 2 - B2B Effectiveness 1:01:14
  14. The MQL is NOT Dead! | Episode 1 - B2B Effectiveness 1:04:14