The Setlist
Fan Club Brands
Fan Club Setlist is the small business podcast for scrappy entrepreneurs, startup founders, and solopreneurs who did it without a VC check or a roadmap. Hosted by two marketing and brand strategists, Erica Bonser and Steph Egger, each episode pairs a raw founder interview with small business marketing tips and brand strategy, then an unfiltered riff on branding, advertising, and AI in marketing. Part entrepreneur podcast, part marketing podcast for small business owners, it's a word-of-mouth favorite. New episodes drop weekly on Apple Podcasts, Spotify, and YouTube.