Search Beef
Joss Froggatt
Same search. Different agenda.Search Beef is a video debate podcast for search marketers who dare to disagree. Each episode, two SEM practitioners take opposite sides of one contentious question, like brand bidding, Performance Max, broad match, rankings and AI search, and argue it out properly.It's not win/lose. It's the range of perspectives that polite panels and safe LinkedIn posts leave out, so you leave having heard both perspectives on the given topic. Hosted by Joss Froggatt, who has years of award-winning PPC experience and dislikes performative agreement.