Authority. Engineered!
Lee-Anne Scott
Authority. Engineered. is the podcast for founders, experts, and business leaders who want to become the voice humans and AI recommend.Hosted by Lee-Anne Scott, founder of PodGuest.io, the show explores how modern authority is deliberately built through positioning, podcast conversations, content, semantic signals, trust, and Answer Engine Optimization.Because authority doesn't happen by accident. It's engineered.Authority is no longer something you hope the market eventually gives you. It is something you deliberately engineer through positioning, conversations, content, credibility signals, and AI-readable proof.THE OLD GAMECreate more content.Rank on Google.Post more.Chase attention.Hope people remember you.THE NEW GAMEBuild structured authority.Become recognisable and trusted.Create conversations that generate context.Give humans and AI repeated proof of your expertise.Engineer the signals that make you recommendable.POVThe internet is shifting from search-led disc