Non-Essential

Dan Phenicie

Owning a business is a never ending rollercoaster of dizzying highs and terrifying lows. It was a terrifying low that inspired Dan Phenicie to start this podcast. For over a decade, Phenicie ran a thriving video production company. Then his business and the global economy ground to a halt as the Coronavirus pandemic raged and people all over the world practiced social distancing and sheltered in place. To say the least, this was all very anxiety-inducing. In addition to worrying about Covid 19 he also had to lie awake at night trying to figure out how to keep his business from becoming economic collateral damage! Nor was he alone. To deal with it, Phenicie started talking with other business owners and entrepreneurs about how they were dealing with the same set of circumstances and maintaining their optimism and sanity in the process. And just like that, a podcast was born. Non-Essential is about the entrepreneurial spirit. It’s about pouring your heart, soul, blood, sweat, and tears i

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