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Inside the Stack

AdExchanger

An AdExchanger podcast featuring interviews with leaders in ad tech.

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Odcinki

13 odcinków

  1. How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers 24:49
  2. Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte 37:35
  3. Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right? 25:48
  4. Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets 26:19
  5. ChatGPT Ads Are Here. Now Comes the Hard Part. 32:06
  6. Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy 25:48
  7. TV Ad Measurement Is Broken. Tatari Wants to Fix It. 27:04
  8. Beyond Keywords: Seedtag's Neuro-Contextual Play 29:33
  9. Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell 34:19
  10. Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic 27:49
  11. The Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation 40:19
  12. Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace 15:44
  13. What's Next In Retail Media, with TripleLift CRO Ed Dinichert 31:52