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Intelligence Brief

Intelligence Brief by Yext

Intelligence Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Product Management Chris Brownlee, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Intelligence Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.

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Episódios

28 episódios

  1. How Community Fibre Wins Local Search in the Age of AI 21:24
  2. Using One Marketing Strategy to Unite Thousands of Independent Franchisees 24:36
  3. Building a Local Marketing Strategy That Converts 33:10
  4. Getting Customers From Search to Storefront 24:51
  5. Turning Local Data Into a Competitive Advantage 34:40
  6. How AI is Changing Both Sides of the Customer Journey 25:53
  7. Technical SEO is “Having a Moment” 23:31
  8. The AI Opportunities Hiding In Plain Sight 19:46
  9. Why Local Pages Still Win in AI Search 19:14
  10. How to Control Your Brand’s Story in an AI-First World 40:28
  11. Why Constraints Create Better AI Strategies 22:09
  12. Turning AI Visibility Insights Into Action 34:34
  13. Why ‘Visibility’ Without Trust is Meaningless in an AI-First World 30:41
  14. SEO Is at a Crossroads 33:14
  15. How AI Is Changing the Path from Search to Booking 31:05
  16. What SEO Actually Looks Like in an AI-Driven World 26:22
  17. Trust and Personalization in the AI Era 20:55
  18. Beyond Google and the Traditional Search Box 27:29
  19. Competing in a World Without Rankings 25:44
  20. How Psychology Shapes AI Search and Discovery 32:17
  21. The Future of Paid Search in an AI World 34:01
  22. Rethinking Metrics in an AI-First Era 34:31
  23. Measuring What Matters in an AI-First World 23:59
  24. Why Data Accuracy Will Define the Future of AI Search 27:03
  25. Why AI Personalization Finally Works 16:11
  26. What Agentic AI Really Means for Marketers 14:37
  27. The Real-Time Retail Shift: AI Citations & Brand Visibility 15:02
  28. Why Your AI Strategy Is Really a Data Strategy 12:16