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The Array.

Jacquard

The podcast for marketing, technology, and business leaders shaping the future of customer engagement in the AI era.Cutting through the hype, The Array explores the ideas, strategies, and real-world lessons driving meaningful business outcomes. From building AI-ready organisations and strengthening customer relationships to protecting brand identity, unlocking the value of data, and empowering creative teams, each episode features practical conversations with the leaders turning AI from experimentation into measurable impact.Learn more at www.jacquard.com

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Episódios

32 episódios

  1. Why today’s marketing leaders can no longer stay in their lane 26:34
  2. AI can scale your content. But can it protect your brand? 30:39
  3. Can AI build brand love? Doug Zarkin on trust and growth 28:56
  4. AI can build 200 campaigns. Should you use it all? 41:51
  5. The CRM makeover your growth team needs 35:02
  6. What happens when every marketer has an AI team? 31:09
  7. What should CMOs actually do with AI? 42:37
  8. AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth 28:22
  9. The human advantage: Why curiosity still beats algorithms in marketing 34:42
  10. Why global brands need local intelligence to win across cultures 37:03
  11. The difference between being data-rich and insight-rich 36:28
  12. The riches are in the niches: Why brands must go deeper, not broader 37:06
  13. Why emotional connection matters more than product features 38:06
  14. How to escape the AI experimentation trap 44:16
  15. Why data is becoming the center of modern marketing 41:08
  16. From personas to people: What’s the real future of CRM personalization? 33:10
  17. Why AI agents will replace A/B testing in modern marketing 36:42
  18. 3 ways to cut through the sea of sameness. 4:09
  19. How NOT to sacrifice your creativity in the AI era. 43:41
  20. Will AGI be possible within the next 5 years? 4:34
  21. What lies ahead for AI? An insider perspective from Jacquard's Chief Data Scientist. 42:10
  22. What does the future hold for marketing teams? 3:15
  23. Are your customers ignoring you? 41:55
  24. Start with the problem, not the tech. 6:46
  25. AI's real value to brands and consumers. 37:31
  26. Teaching the machine. 5:26
  27. Marketing's future waits for no brand. 43:06
  28. Rethink speed, scale, performance. 4:24
  29. Can AI 'speak' your brand language? 37:19
  30. Implicit vs. explicit personalisation. 10:15
  31. What good personalisation looks like. 40:13
  32. Welcome to "The Array." 1:01