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Subversive

Phil Carter

Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.

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  1. How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App 1:00:10
  2. How Tolan 3X'd Subscriber Conversion after Shifting to Freemium 1:02:09
  3. DoorDash's Playbook for Scaling DashPass to 35M+ Members 56:13
  4. Edward Tian on Building GPTZero, Scaling to $30M+ ARR, and the Superhuman Acquisition 55:25
  5. How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months 1:00:40
  6. Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility 1:09:20
  7. How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash 59:36
  8. How beehiiv’s Referral-Powered Growth Engine Propelled It to $30M+ ARR 1:02:50
  9. How Purpose Hit $1M in ARR Two Weeks After Launch 51:09
  10. How ClassDojo Built Network Effects to Reach 95% of US K-8 Schools 59:12
  11. How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years 50:31
  12. How Wabi is Building “YouTube for Software” with a Platform for Creating Mini Apps 55:37
  13. How Cal AI Hit $50M ARR in 2 Years by Nailing Product/Channel Fit on TikTok 51:55
  14. How Suno Grew to $300M in ARR by Democratizing Music Creation 51:24
  15. How Discord Completely Redesigned its Mobile Apps 55:14
  16. How ElevenLabs is Building Consumer Apps on its $11B Voice AI Platform 53:01
  17. Insights from RevenueCat’s 2026 State of Subscription Apps Report 54:09
  18. How SuperMe is Building the Professional Network for the AI Era 1:05:49
  19. How GameChanger Became the World’s #1 Youth Sports App 59:46
  20. How Speak Built a $1B AI Language Learning App 45:38
  21. How Margins Built a Viral Reading App 1:01:21
  22. How FLORA is Reinventing Creative Design with AI 54:47
  23. How Fitbod Uses AI to Hyperpersonalize Strength Workouts 1:00:43
  24. How Opal Reached $10M ARR with 11 Employees 52:13
  25. How Preply Built the World’s Largest Language Learning Marketplace 1:00:00
  26. How Calm Added 1.2M Subscribers with Creative Marketing Tactics 53:25
  27. How OpenArt is Using AI to Reinvent Content Creation 54:50
  28. How Best-In-Class Retention Propelled Flo to a $1B Valuation 1:04:25
  29. How Noom Avoided PMF Collapse in the Wake of GLP-1s 57:23
  30. How Learneo Leveraged M&A to Build a $3.6B EdTech Empire 55:39
  31. How Honeydew is Reinventing Telehealth for Skincare 49:53
  32. How onX Built a Portfolio of Apps to Grow ARR by 10x 58:30
  33. How Wispr Flow Uses AI to Save Professionals Hours Every Day 50:59
  34. How Chess.com Became the World’s Top Chess App 54:16
  35. How Superpower is Reinventing Healthcare 48:05
  36. How One AI Feature Supercharged Photoroom’s Growth 56:48
  37. How Runna’s Laser Focus Led to Its Successful Acquisition by Strava 50:39
  38. How Gamma Grew to $50M in ARR in 2 Years 51:28
  39. How Tolan Built a Viral AI Companion 55:31
  40. How Headspace Expanded from Meditation App to Wellness Platform 51:11
  41. How Duolingo Built Duolingo Max 49:49
  42. Insights from RevenueCat’s 2025 State of Subscription Apps Report 58:05
  43. How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation 52:11
  44. How Notion’s Community Helped it Win in AI 53:45
  45. How International Expansion and Canva for Teams Propelled Canva’s Growth 42:47
  46. How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000% 55:37
  47. How AllTrails Crossed the Chasm to 1M+ Subscribers 49:24
  48. How Tinder's Monetization Strategy Propelled it to $1B+ in Revenue 47:24