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Brainfluence

Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

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Episodis

100 episodis

  1. How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different 35:32
  2. Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science 16:04
  3. The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science 19:02
  4. The Housefly Effect and Other Nudges That Change Behavior | Brainfluence 29:09
  5. How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence 32:44
  6. The Activator Advantage with Matt Dixon 34:54
  7. Audacious with Mark Schaefer: How Humans Win in an AI World 32:57
  8. iMotions, Affectiva and Neuromarketing with Peter Hartzbech 29:56
  9. Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo 27:45
  10. Marshall Goldsmith's AI Legacy: Free MarshallBot for Better Leadership Globally 31:00
  11. AI Podcasts, Google NotebookLM and Pricing Psychology 28:30
  12. The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich 30:52
  13. The Illusion of Choice with Richard Shotton 33:51
  14. Better Customer Interactions: New HBR Study 30:13
  15. Tightwads and Spendthrifts with Scott Rick 25:25
  16. Negotiation Essentials with Keld Jensen 31:20
  17. Mindstuck with Michael McQueen 32:12
  18. Micah Solomon: The Art of Exceptional Customer Experience 33:02
  19. The Psychology of Pricing with Leigh Caldwell 31:02
  20. Design Your Business to Run Itself with Mike Michalowicz 28:47
  21. What Your Employees Need and Won't Tell You with Melina Palmer 33:24
  22. REWIRED with Dr. Carl Marci 28:09
  23. The JOLT Effect with Matt Dixon 28:24
  24. Belonging to the Brand with Mark Schaefer 30:04
  25. Immersion with Paul Zak 31:23
  26. Using Behavioral Science in Marketing with Nancy Harhut 32:07
  27. Evolutionary Ideas with Sam Tatam 30:55
  28. Write a Must-Read with AJ Harper 30:34
  29. Tom Peters' Compact Guide to Excellence 31:21
  30. The Power of INaction with Jinny Uppal 28:50
  31. CUES: The Secrets of Charismatic Communication with Vanessa Van Edwards 24:03
  32. Eric Barker on Plays Well With Others 28:11
  33. Neuromarketing in Business with Benny Briesemeister 31:10
  34. Choice Architecture with Eric Johnson 34:49
  35. Cognitive Branding with Sandeep Dayal 26:39
  36. The Ultimate Marketing Engine with John Jantsch 27:02
  37. Brainfluence - Trust and Inspire with Stephen M. R. Covey 27:08
  38. Dorie Clark on The Long Game 28:47
  39. Dan Pink on The Power of Regret 26:18
  40. Wired Co-founder Kevin Kelly's 50-Year Project 24:43
  41. Wired Co-founder Kevin Kelly's 50-Year Project 24:43
  42. Business Unusual with Nathalie Nahai 32:53
  43. Sludge with Cass Sunstein 27:50
  44. The Referable Speaker with Andrew Davis 30:56
  45. Online Neuromarketing with Thomas Zoëga Ramsøy 34:38
  46. A Minute to Think with Juliet Funt 31:03
  47. Hybrid Work and Leading Remote Teams with Gleb Tsipursky 35:20
  48. The Psychology of Incentives with Richelle Taylor 35:25
  49. Be Exceptional with Body Language Expert Joe Navarro 35:22
  50. Badvertising – Why So Many Ads Suck, with Jim Morris 37:08